The client requested I seek clean, modern solutions similar to Apple and Google, requiring a solution that cleanly displays a lot of information. Comparing the site to other product-heavy sites, I noticed that little information was presented at a glance when browsing collections, requiring users to select the individual product in order to see the color and size options.
With the breadth and depth of product offerings, product filters are crucial, especially since finishes and sizes vary greatly between products. Size is the highest priority since it’s a requirement for vehicle fit. Color also important as this is purely a cosmetic purchase — as the client said, “Your vehicle already comes with wheels.” To assist with color selection, I can use small color swatches to cleanly indicate the wheel finishes at a high-level view.