Analyzing the current “wizard”, I thought the name itself was ironic in that wizards are called “wizards” because they provide a function that works in the background and operates without little input — like magic. This was far from magical. Users, including Outback Guidance dealers, had to navigate a multi-step flowchart that spanned more than three slides. Given that the required product knowledge is fairly involved, this is a tall order for even a dealer, let alone a customer.
Even though these are less expensive, aftermarket farming solutions that are added to combines and sprayers, some packages cost over $10k, meaning that most customers would be looking at our site to research the product before talking to a dealer.